Interactive Services Marketing covers the essentials of services marketing–with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions–both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
Following are Free Test Bank is a collection of questions and answers on “Services Marketing Interactive Approach 4th Edition by Fisk” for your reference.