For undergraduate and graduate global marketing courses.
The excitement, challenges, and controversies of global marketing.
Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
The Test Bank for Global Marketing 7th Edition by Keegan includes 80 multiple choice questions in 4 sections.
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Test Bank for Global Marketing 7th Edition by Keegan (Sections 1)
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