Praised for its clear writing style and solid Canadian examples, Advertising in Action provides a clear picture of the advertising industry. Thoroughly updated to reflect the rapid pace of change in the digital media world, this new edition incorporates new and emerging social media, such as Facebook and Twitter, and its impact on advertising.
The Test Bank for Canadian Advertising in Action 9th Edition by Tuckwell includes 85 multiple choice questions in 3 sections.
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Test Bank for Canadian Advertising in Action 9th Edition by Tuckwell (Sections 1)
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