Dr. Stephen Reed’s Ninth Edition of COGNITION: THEORIES AND APPLICATIONS focuses on the theories that underlie cognitive phenomena as well as empirical data that establishes a traditional, information processing approach to cognitive psychology. This structure allows undergraduates to discover the direct relevance of cognitive psychology to many of their daily activities. The text incorporates unparalleled scholarship in a distinctive clear voice that allows for the emphasis of both contemporary and classical research through real-life examples and experiments. Revised and updated throughout to maintain a high degree of currency and accuracy, content reflects the ever-evolving field and is made relevant to students’ lives through the inclusion of popular articles from well-known magazines and newspapers. As a result of its adherence to three criteria–the material must make an important contribution to cognitive psychology, be accessible, and be both understandable and interesting–the text is an invaluable tool in learning cognitive psychology.